Cookie Policy
Effective Date: 1st August 2025
1. Introduction
This Cookie Policy explains how AuthPlus Limited (“AuthPlus,” “we,” “us,” or “our”) uses cookies and similar technologies on our website www.authplus.ai and associated domains (together, the “Website”).
Cookies help us provide, protect, and improve the Website by remembering your preferences, enabling functionality, measuring performance, and delivering tailored content. Some cookies are strictly necessary, while others require your prior consent under applicable law.
This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions of Use.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They enable websites to recognise your device and store certain information, such as user preferences or login details.
Cookies can be:
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- First-party cookies: set by the website you are visiting.
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- Third-party cookies: set by providers other than the website owner (e.g., analytics or advertising services).
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- Session cookies: temporary, deleted when you close your browser.
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- Persistent cookies: remain on your device until they expire or are deleted.
3. What Are Similar Technologies?
Alongside cookies, we may use:
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- Scripts: snippets of code that enable functionality and interaction.
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- Web beacons / pixels: small images embedded in pages or emails to track engagement.
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- Local storage: browser-based data storage used for performance or preferences.
For convenience, this Policy refers to all of these as “cookies.”
4. How We Use Cookies
We use cookies to:
(a) ensure the Website functions properly;
(b) remember user preferences and login details;
(c) provide secure and reliable hosting;
(d) analyse traffic and usage patterns;
(e) deliver marketing and promotional content, subject to your consent.
5. Categories of Cookies
We classify cookies into the following categories:
5.1 Strictly Necessary Cookies
Essential for the operation of the Website. They enable security, session management, and navigation. These cookies do not require your consent.
5.2 Functional Cookies
Enhance user experience by remembering preferences and choices (e.g., language, region).
5.3 Analytics / Statistics Cookies
Help us understand how users interact with the Website by collecting anonymised or aggregated data.
5.4 Marketing / Tracking Cookies
Used to track browsing behaviour across websites to deliver personalised ads and measure campaign effectiveness. These cookies require your explicit consent.
6. Cookies We Use
The following table sets out the cookies used on our Website. Specific retention periods and providers may be updated from time to time.
| Category | Purpose | Example Cookies | Provider | Retention |
| Strictly Necessary | Website hosting, load balancing, DDoS protection | __cfduid | Cloudflare | Session / up to 30 days |
| Strictly Necessary | Consent management | cmplz_* | Complianz | 12 months |
| Functional | Font loading and display consistency | GoogleFonts* | Persistent | |
| Functional | Appointment scheduling widget | Calendly cookies | Calendly | Session / Persistent |
| Analytics | User interaction and website usage | _ga, _gid | Google Analytics | 24 months |
| Analytics | Heatmaps, behaviour analytics | _hj* | Hotjar | 12 months |
| Analytics | Source attribution tracking | sbjs_* | Sourcebuster JS | 6 months |
| Marketing | Lead generation and CRM tracking | hubspotutk, __hstc | HubSpot | 13 months |
| Marketing | Video embedding and engagement | YSC, VISITOR_INFO1_LIVE | YouTube | Session / 6 months |
| Marketing | Appointment conversion tracking | calendly_* | Calendly | 12 months |
| Strictly Necessary (Internal) | Session identifiers for logged-in users | authplus_session | AuthPlus (first-party) | Session |
7. Consent and Control
7.1 When you first visit our Website, you are presented with a cookie consent banner powered by Complianz. You may:
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- Accept all cookies;
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- Reject non-essential cookies; or
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- Manage your preferences by category.
7.2 You may withdraw or modify your consent at any time by using the cookie management tool available on the Website footer.
8. Managing Cookies Through Your Browser
Most browsers allow you to:
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- Delete cookies automatically or manually;
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- Block cookies entirely; or
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- Receive alerts before a cookie is set.
Instructions vary by browser; please refer to the Help or Settings menu of your browser.
Please note: disabling or blocking cookies may affect functionality and user experience.
9. Your Data Protection Rights
The use of cookies may involve the processing of personal data. For details of your rights under data protection law (including rights of access, erasure, objection, and portability), please refer to our Privacy Policy.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use or legal requirements. Updated versions will be posted on this page with a new “Effective Date.”
11. Contact Information
If you have questions or concerns about this Cookie Policy, please contact us at:
AuthPlus Limited203A Broadway, Yaxley, Peterborough, UK, PE7 3NT
Company number: 16612318
Email: [email protected]